Millions Embrace The Sims 3 With Biggest Launch Week In Franchise History

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS - News) today announced that the hotly anticipated The Sims™ 3, stormed retail shelves starting June 2^nd and sold thru more than 1.4 million PC/Mac units within the first week making it the best-selling PC launch in EA’s history. Fan intensity is evidenced through the more than 7 million downloads of player created content including: Sims, houses, stories and more. The Sims 3, also available for download from the Apple App Store for iPhone™ and iPod® touch, shot up to #1 paid app position on launch day and has maintained that spot since launch. “With more than a dozen press awards, strong reviewer scores and positive feedback from The Sims community, we are thrilled with the success of The Sims 3 launch and the early sales indicate that we have another hit on our hands,” said Rod Humble, Head of the EA Play Label. “The volume of items created with The Sims 3 and downloaded online is a testament to how passionate The Sims players are. It’s their world now, we can’t wait to see everything players create and share.”

“The Sims 3 for the iPhone and iPod touch soared to the number one Top Paid App position in the U.S. Apple App Store in just 18 hours of its launch and reached the number one Top Paid App position in 37 countries worldwide within two days of launch, making it EA Mobile's 3rd game launched at $9.99 to reach the number one Top Paid App position,” said Adam Sussman, VP Worldwide Publishing for EA Mobile™. “The game's sales success along with its strong critical acclaim demonstrates thatThe Sims 3 mobile experience is a worldwide hit with our customers.”

from yahoo.com