Sept. 8 (Bloomberg) -- Sony Corp.’s PlayStation 3 video game console’s weekly sales jumped to a record in Japan following the introduction of a slimmer, cheaper model, research firm Enterbrain Inc. said.
The new PlayStation 3 sold 150,252 units in the four days since it went on sale on Sept. 3, the Tokyo-based researcher said in a statement yesterday. Sales for that week reached 150,832 consoles, the highest since the machine’s debut in Japan on November 11, 2006, the report said. It didn’t state the previous record.
Tokyo-based Sony last week cut the price of the PS3 in Japan by 25 percent to 29,980 yen ($323) with similar reductions worldwide and introduced a model that is one-third the size of the original and consumes 34 percent less power.Microsoft Corp. followed with a $100 reduction for its most expensive Xbox 360 player to $300. Nintendo Co. kept the price of the Wii at $250.
Sony fell 0.8 percent to 2,470 yen as of the 11 a.m. trading break on the Tokyo Stock Exchange. The shares have risen 29 percent this year, outperforming the Nikkei 225 Stock Average’s 16 percent gain.
The introduction last October of Sony’s PSP-3000, a slimmer version of its PlayStation Portable machine, saw sales jump to 141,270 units in four days, Enterbrain said. Nintendo’s slimmer version of its DS handheld sold 170,779 units in the country when it was introduced on Nov. 1, 2008, the researcher said.
source: http://www.bloomberg.com
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